Comms, copy & strategy

I advise on the communications strategy for the environmental charity CPRE London on a voluntary, part-time basis. After conducting an initial review of their communications across channels, I now:

• Define and refine messaging approaches for public campaigns around greener practices – basically, breaking down complex policy stuff into simple, actionable copy.
• Lead on email strategy for campaigns to members, supporters and politicians – to each their own tailored approach and tone of voice.
• Produce aligned social copy across channels.
• Develop high-quality, accessible web content, including news pieces, to raise the charity’s profile and communicate impact. More here.

I’ve worked across multiple campaigns, and spearheaded the #10000for10 hook to support the charity’s petition for 10 Environmental Pledges for London.