Copywriting
At the Jamie Oliver Group, I lead on the creation and delivery of written content for commercial partnerships with brands including Samsung, Weber and previously Tesco. I develop compelling, engaging messaging for web, email and social, finding the sweet spot between client goals and Jamie’s uniquely approachable tone of voice.
I led on the messaging for the above email launch campaign for Jamie Oliver by Tefal air fryers in Australia, with a focus on ‘Love is in the air fryer’.
I named new recipes and wrote all Tesco’s web and print copy for their partnership with Jamie. This was all about creating joyful, accessible, budget-friendly content that would resonate with families across the UK. Jamie’s tone of voice acted as a mark of quality and confidence.
Finally, I developed partnership messaging for collaborations with Weber and Samsung. This included scripts for social videos, and copy for web landing pages and email campaigns.
Polly Mackintosh 