Copy & editorial consultancy

I was brought in to breathe new life into the web and social copy for lenny., an award-winning theatre show praised by Sex Education‘s Aimee Lou Wood, for its shiny rerun at the Omnibus Theatre in Clapham.

The purpose? To make the pre-existing copy sharper, funnier, more readable, and, ultimately, to sell tickets to the show.

The refreshed copy helped reposition the show for a new audience, and contributed to its very strong run at the theatre.