Brand storytelling, campaign copy & content strategy

Over the course of a 3-month contract, I led on brand storytelling across owned channels and partnerships, including campaign, web and blog copy, and magazine editorial. This included:

• Leading on messaging for partnerships with The Hut restaurant and RHS Sandringham, as well as seasonal campaigns for English Wine Week and Mediterranean month.
• Leading on content development and copy creation for the weekly magazine, fortnightly email newsletter and evergreen blog.
• Rolling out Mindful Chef’s new tone of voice across all touchpoints.
• Mentoring junior writers and refining their work to meet rigorous editorial standards.